As our world begins locking down, we’re noticing not only an unprecedented sense of global unity in dealing with the pandemic, but also great anxiety towards business and the long-term effect on our economy. In preparation for a future that seems to be arriving early, and in the face of adapting to a drastically changing online community (that has a lot more time on their hands), we’d like to share some points we’ve had in discussion towards responsible online behavior from a brand perspective.

“Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” ~ Carl Bard

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