Naviture is a life-skills coaching company based in Dubai. They called on us to develop an identity from the ground up. One of the directors has a history in flight instruction, so as a part of their brief they asked us to explore the possibility of using navigational iconography in the logo, as the main aim of their courses is to empower students to find direction in life. We found our inspiration for the colour palette from the red and green lights used in aviation, and developed a simple compass device using the negative space found in the “N” of Naviture. This was then rolled out through their start-up collateral.