Late last year we were approached by a young couple who shared their dream with us, of evolving their existing flooring & renovation business into a bold, exciting and contemporary online decor & flooring brand.
We started by insisting that they retain their family name as their business name, because we found something beautifully simple and truthful in hiring a decor/renovations company with a name like that. (Bouwer literally means “Builder” in Afrikaans). We developed their new identity device using parquet flooring as our inspiration. We noticed how similar all the letter characters were in shape and realised that we would be able to tile them together as a logo.
We then began to roll out their new brand onto a wide variety of items, everything from redesigning their shop front in Stilbaai, to bulldozer decals and not to mention the development of a modern & user friendly online shop.